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My Life Uncovered

Project Overview

Integrated Marketing Campaign included:

  • Novel
  • MyLifeUncovered.com website
  • Original song by musician Jill Sobule
  • 10 city nationwide book tour
  • Radio, print, TV, online chats, WOM, speaking engagement

Return on Investment

  • Build credibility as author and speaker, over 100,000 hits on author website in 6 months
  • 50% increase in book sales
  • Bidding war for TV series by major cable television networks
  • Advertiser sponsored webisodes in development
  • 2nd Edition sponsored by corporate partners

Project Details

Project Description
Integrated Marketing Campaign

Client
Red Dress Ink