We provide compelling, interactive experiences through a combination of products and services including creative strategic thinking to specialized even planning with full video/dvd high-end production value for individuals seeking meaningful pre-need even planning repurposed for marker birthdays, holidays, anniversaries, and tributes.
Lights Out Enterprises™ presents a new way to prepare for life celebrations, be it your 50th birthday party, an anniversary, or an honorary tribute or a memorial tribute.
Our vision is to challenge convention and shift America’s perception to honor a life and celebrate the impact we have on each other.
Lights Out™ turns the light on – life celebrations!
- The Funeral Planner™
Protagonist Madison Banks came to life in the entrepreneurial comedy novel “The Funeral Planner”. Madison’s other, so to speak is author Lynn Isenberg, who came up with the idea of turning Madison’s novel business idea into reality and in the spirit of Madison, no pun intended, launched Lights Out Enterprises™. The kernel idea for the novel came about when the author experienced a live performance by a singer at her brother’s funeral per his pre-need wishes. The author’s college roommate whispered to her, “Gee, I’m sorry I didn’t bring my boys so they could see that a funeral doesn’t have to be so sad.” And that’s when the author, in an attempt to avoid her own grief, wrote the novel about an ambitious entrepreneurial young woman who brings life to a dead business and in the process learns to live life by confronting her own grief. Lights Out Enterprises™ is a mirror of art following life and life following art.
When people are born, we rejoice, when they marry, we celebrate; yet when they die, we pretend nothing happened.
The famous cultural anthropologist Margaret Meade said about death in America
Well, Lights Out™ is doing something about that. We’ve learned that when you confront the end, the beginning and middle just get better!
Lights Out Enterprises™ designs and produces memorable and compelling celebrations that truly honor the recipient while alive or when the lights go out. Services are offered all together or a la carte:This phase consist of interviewing the client (in person or via email and phone) to gain insight into the individual being honored. The Lights Out Enterprise™ think tank creates a concept and an experience design layout and presents that to the client along with a proposed budget for implementation.Lights Out Enterprises™ offers award winning high-end video production and post-production services with full motion graphics and animation. Creative storylines are developed and scripted for approval by the client. Through our strategic partner, our clients include the major entertainment companies in Hollywood and Network Television as well as fortune 500 advertisers. In short, your personalized video will be developed and produced by Hollywood’s most creative talent.
Strategic Partners’ Motion Picture & TV Advertising clients and Production Music clients include:
Sony Pictures, 20th Century Fox, Universal Studios, Paramount Pictures, Disney, Dreamworks, Miramax, Lions Gate, NBC, Visa, Ford, Budweiser, Lexus, Blockbuster, Sprint, Wells Fargo, MTV, Toyota, Citigroup, Starlight Foundation, Oprah, NFL Football, Motorola, etc…Lights Out Enterprises™ has over twenty years of experience working in Hollywood. Our expertise includes relationships with award winning talent, celebrities, musicians, and speakers whole we will arrange to perform and/or appear at the live event of your birthday celebration or tribute. Furthermore, we an include the talent to be integrated into the storyline of your life bio video. Imagine your favorite actor narrating or acting in your Life Bio Video that reflects and honors you.Lights Out Enterprises™ will coordinate with you on how best to make your celebration an interactive and compelling event by organically integrating customized branded merchandise and promotional products into the experience. Examples include glow-in-the-dark golf balls with customized engraved names, personal branded gourmet coffee warmers and mugs, popcorn bags or colorful handkerchiefs, digital camera used by participants as part of the unfolding event… well, you get the picture, or do we need to turn on a few more lights…Lights Out Enterprises™ will create customized poems for any kind of life celebration – birthday, wedding, anniversary, tribute, or memorial, end of life celebration, etc. Our strategic alliance with award winning poets provide creative and personalize poems to meet your needs.
Sample Personalized Birthday Poem written by Angel Clarence II (whose father appeared in “It’s a Wonderful Life”)We facilitate in the design and overall management of customized private estate mausoleums. For more information, please contact us directly.AV Message for the Future is the way for you to participate in the ongoing life celebrations of your family and friends. Birthday Wishes and Anniversaries can include a message from you so that the gift of your memory continues to enhance the lives of your loved ones.
Developer and real estate magnate Norm Pearl came to Lights Out Enterprises™ not for time-of-need services, but for a pre-need designed extravaganza. Per Norm’s request and at his expense, we spent time getting to know him in his favorite environment – golf courses across the nation. We got to really know Norm and based on what we learned along with his magnanimous and generous personality, we suggested the following: A nine-hole game of golf at night on a private course accommodating 500 of this closest friends, family, and associates. A glow-in-the-dark golf ball with his name engraved on it. Stories told about Norm at each hole. Each hole named with signage of a constellation after his urban-developed projects’ astronomical code names. A 9th hold crowd gathering simultaneous tee-off of the glow-in-the-dark golf balls at midnight where the sky would light up. A live siphon orchestra playing his favorite classical music. A caterer serving his favorite food and drink; hot dogs and apple martinis. And just before the final tee-off, the announcement of a charity—a golf camp academy for urban kids. Norm liked the idea so much that he asked us to produce the event while he was alive to enjoy it with a reprise for when his lights go out.Hector Thornton, CEO of Thornton Pharmaceuticals came to us looking for a pre-need celebration. We met with Hector at his office and learned about his lifelong ambition to cure the common cold and his love for horticulture. We designed a celebration inside a botanical garden where we would serve his favorite drink, martinis, inside test tubes and pass out his favorite color forest green lab oats with Thornton Pharmaceuticals embroidered on it. Then we produced an audio cd of Hector’s theory on the circadian rhythms of plant life as it relates to the meaning of human life. The CDs would be passed out to celebrants at his 60th birthday as well as his end of life celebration. In addition, they would be distributed through booksellers and arboretums and botanical gardens worldwide with all the proceeds going toward the cure of the common cold.Arnie Haggerty approached Light Out full of life. After several breakfast meetings it was clear that Arnie was a staunch animal activist, a major contributor to the local zoo, an absolute gourmet coffee fanatic, and a successful landscape photographer. We put together an event which was unexpectedly produced eight months earlier. Arnie’s life celebration took place at the local zoo. Trolley carts with vegan meals and gourmet coffee were passed out. The president of the zoo and lifelong friend of Arnies’ spoke about him outside the penguin area (Arnies’ favorite animal). People were led on a tour of the zoo and at each animal, stories were told about Arnie. Digital cameras were passed out with super-imposed images of Arnie so that a photo taken of a celebrant next to an animal would come out with Arnie standing there, next to them. Coffee mugs with silt-screened landscape photographs of Arnies’ prized work were also given to attending life celebrants. A grief counselor was also on the premises for those who needed to talk or cry. His life bio video played against a rock wall near the penguins and his final words turned his estranged children into friends once again.A relative of Jack Rand approached Lights Out Enterprises™ as Jack’s health was failing and asked what ideas we might have to celebrate his life during a traditional funeral service. Lights OutTM inquired about Jack’s profession and discovered his many literary talents including his most recently published novel. In order to honor this accomplished author, poet, and playwright whose work has been performed Off-Broadway, we suggested that his memorial service take place inside a theatre and that pens and pencils with his name on them be passed out to friends and family as a funeral favor and for them to spend some time writing about their favorite memories of Jack. Those sentiments could then be expressed on stage either by the owner of them or by a handful of talented actors. The relative diplomatically passed the information on and the family ended up having the memorial service in a theatre to fully honor the attributes and qualities that made Jack… Jack. * Name has been changed to protect family privacy
Four intelligent women and one smart guy got together…
Here now are their humorous, poignant, spontaneous and brilliant reactions to the question, “How Do You Want To Be Remembered?” ™About Lights Out Enterprises (0:37)
How Do You Want To Be Remembered? Allison’s Story(1:66)
How Do You Want To Be Remembered? Greg’s Story (11:38)
How Do You Want To Be Remembered? Lynn’s Story (1:38)
Author & Entrepreneur
In addition to writing the comedy novel THE FUNERAL PLANNER and launching the real life business it inspired, LIGHTS OUT ENTERPRISES, native Detroiter and Californian Lynn Isenberg is a Media Developer; an avant-garde content creator, producer, and narrative marketing strategist. Her critically acclaimed works include two comedic novels as well as feature film and television credits Youngblood, I Love You to Death, True Vinyl, and the popular series I::Design (which she co-created and executive produced). Her work in new media and branded entertainment includes Jill Sobule’s Analog Girl for Paramount Pictures as well as the premiere Sundance Online Film Festival and the upcoming Resolve (which she co-wrote) for The Creative Tank and TaylorMade Golf. In addition, she is founder of the renowned Hollywood Literary Retreat. Lynn speaks at venues across the nation about her novels and the role of storytelling in entertainment and new media. She is a graduate of the University of Michigan and NELP with a B.A. in English Language & Literature, a minor in Film Studies, and an MBA & Entrepreneurial Studies audit. Through her company Focus Media, Inc. (Finding Opportunities Creating Unified Success), Isenberg designs and produces cutting edge narrative marketing strategies for select clients.Why did you write THE FUNERAL PLANNER?
My father and brother died a year apart to the day. I had a lot of pain and grief to deal with, and I chose to do so creatively: by writing a book.What did you learn about grief?
I learned that closure is a misnomer: you don’t get over grief, you just get used to it.
I’m collaborating with renowned funeral director, author, and bereavement specialist David M. Techner (who buried my father and brother) on a guide discussing these issues, which will be sold online this September. It’s called The Pamphlet on Grief Wellness & Personalized Tributes and I’m hoping it can help people by providing another perspective on grief and life celebration.What are the messages you wish to convey in THE FUNERAL PLANNER?
- To massage a shift in how America mourns.
- To understand that it’s not about getting over grief, it’s about getting used to grief. Grief doesn’t go away. And there’s no such thing as closure.
- To take away the fear around death, and to create open dialogue about it. By talking about death, by confronting it, the fear lessens. And by confronting the end – the beginning and middle just get better. · To diminish intimidation around creating your own business, especially for women.
- To provide a road map on how to go about developing the kernel of an idea into a real business.
During my research for THE FUNERAL PLANNER (which included auditing the MBA/Entrepreneurial Studies program at the University of Michigan and immersing myself in funeral industry conventions and seminars), it became clear in talking to friends and business associates that this could be a real business. In fact, members of my Advisory Board encouraged me to launch a real business.Who do you think will use the services LIGHTS OUT ENTERPRISES provides?
What are your credentials? I’m a Media Developer – with 20 years of experience in Entertainment Media including Hollywood, Television, Advertising, Publishing, Internet, and Live Events. I’ve worked successfully as a screenwriter, producer, author, speaker, event producer, creating strategic relationships for branded entertainment. Given my background, I can’t help but think in creative mutually beneficial terms.
People who love life. Those are the people I find are unafraid to confront the end and who understand that Lights Out offers creativity and compassion in capturing the essence, spirit, and fundamental core of an individual to produce an authentic tribute for one’s friends and progeny.
When appropriate, it’s about bringing an element of humor to the table so people can experience an entire realm of emotions associated with a life celebration. The renowned storyteller Donald Davis taught me that tears and laughter are twins, and that we often can’t cry until after we’ve found the humor inside the sorrow. This is what life is all about -laughter and tears.
It’s important to note that Lights Out Enterprises is not about servicing time-of-need clients – but those who are alive and well and want to create a MULTI-PURPOSED experience and life bio video for their friends and family to enjoy in the now and during a life celebration.Were there any other influences in your life that inspired you to start this business?
My mother is the ultimate experience designer. Every holiday had a theme and a great deal of interactivity. I think interactivity is what solidifies the memory of an event.
It’s the difference between buying a coffee mug or making the mug yourself. It’s the difference between ordering a scoop of ice cream versus a Cold Stone Creamery experience. Although, the better experience would be to let the customers get behind the counter and scrunch the ice cream up themselves. Hmmm, perhaps there’s a business idea there?So how does your mother feel about LIGHTS OUT ENTERPRISES?
My mother, a storyteller, believes Lights Out Enterprises provides a serious solution for those of like-mind. For her, life on the whole has been “delightful,” she says, adding, “I want to serve my friends and family a treat – Lights Out Enterprises style. I want to leave a twinkle in their hearts because I was always told I had a twinkle in my eye. And I want to thank them for all the love and nurturing they gave me. So… I want a live Klezmer Band playing at my life celebration and I want everyone to have Rugelah.”Do your characters represent extensions of yourself?
Ironically, it’s the opposite in this case. Rather than Madison Banks’ character becoming an extension of me, I’m becoming an extension of her. I hope I can do her proud.
I’m writing to tell you about a truly unusual company that grew from an idea for a novel into a unique business venture. LIGHTS OUT ENTERPRISES, subsidiary of Focus Media Inc, stamps out the canned eulogies of the past by creating personalized remembrance ceremonies that celebrate life instead of mourning death. The idea came to author/entrepreneur Lynn Isenberg as she was writing a novel entitled THE FUNERAL PLANNER, a light-hearted work of women’s fiction coming out September 1, 2005 from Red Dress Ink. In researching the book, Isenberg discovered the following:
- Average cost of a funeral = $7,000
- Average cost to cremate = $1,500
- Average number of funerals per funeral home per year = 250
- Average number of funeral homes in the United States = 28,000
- Cremation on the rise by 35%
- The pre-need market – a $28 billion industry and growing as baby boomers age
As she cleverly wove the business plan for Lights Out Enterprises into the novel, including a table of contents that mirrors the anatomy of a business plan, Isenberg realized her “novel-idea” presented an opportunity to turn her fictional business into reality.
- Chapter One: Appendix A: Personnel Profile
- Chapter Two: Missions & Visions: The Genesis of an Entrepreneurial Idea
- Chapter Three: Market Strategy: Lights Out meets the Funeral Industry
- Chapter Four: Executive Summary: The Plan for Lights Out Enterprises
- Chapter Five: Rollout Strategy: Putting Reality to the Test
- Chapter Six: Financial Strategy: The Venture Capitalist Reprise
- Chapter Seven: Operational Strategy: A Power Surge for Lights Out
- Chapter Eight: Competitive Landscape: The Past Reprised – History Repeats Itself
- Chapter Nine: Critical Success Factors: Diving into Grief
- Chapter Ten: Appendix B: Hands-on Experience: The Resurrection of Lights Out
- Chapter Eleven: Risk & Mitigation Action Plan: The Stakes Keep Rising
- Chapter Twelve: Finale: Playing Maddy’s Results–The pi`ece de resis`tance
- Epilogue: Everyone’s Exit Strategy
LIGHTS OUT ENTERPRISES boasts an impressive Advisory Board comprising the entertainment, funeral, estate planning and private wealth management industries, providing the company with built-in strategic relationships. To that end, LIGHTS OUT ENTERPRISES offers the following menu of services to create meaningful experiences to remember:
- Interactive Event Planning Consultation
- State of the Art Life Bio Videos
- High-End Talent Relations
- Customized Branded Merchandise
The company officially launched on June 25, 2005 and already boasts a few substantial clients. Lynn Isenberg is also available for speaking engagements and interviews. For further information, please contact Danny Winston at firstname.lastname@example.org.
Avant-garde content creator-media developer Lynn Isenberg’s penchant for blurring the lines between reality and fiction has paid off. Her second entrepreneurial comedy novel, The Funeral Planner, has in fact launched a real life business aptly named Lights Out Enterprises, which launched on June 25th (her late father’s birthday) and has already attracted substantial clients. Reality may be at the root of all fiction, but in this case, fiction has clearly spawned reality.
When her father and brother died a year apart to the day, Lynn Isenberg was understandably grief-stricken. But when an unusual solo performance by a singer at her brother’s funeral prompted her college roommate to comment, “Gee, I wish I’d brought my boys; then they’d know funerals don’t have to be so sad,” the words resonated with Isenberg. She was ultimately inspired to write The Funeral Planner, escaping inside the story while working through her personal grief.
The Funeral Planner, a brisk new novel from Red Dress Ink starring female protagonist Madison Banks, hits the shelves September 1st, 2005. More than simply a hilarious work of women’s literature, The Funeral Planner – a la The Wedding Planner – is an entertaining fictional manual on how to start a business in a 28 billion dollar industry which more and more women are entering . Even the table of contents reflects the anatomy of a business plan.
While researching The Funeral Planner by auditing an entrepreneurial studies program at the University of Michigan, it occurred to Isenberg that Lights Out Enterprises could be more than just a “novel idea.” With the encouragement of her media mentors, she began gathering venture capital and pulling together a notable board of advisors. According to Isenberg, “Lights Out Enterprises caters to baby boomers seeking customized celebratory events and high-end Life Bio Videos for the now and hereafter. We create meaningful experiences to remember.”
In both the novel The Funeral Planner and her business, Lights Out Enterprises, Isenberg challenges convention through America’s perception of bereavement, massaging the traditional mourning of death into a joyous celebration of life.
Ms. Isenberg is available for speaking engagements.
FOR IMMEDIATE RELEASE
Contact: Danny Winston, Focus Media, Inc.
LYNN ISENBERG BRINGS LIFE TO A DEAD INDUSTRY IN THE COMEDY THE FUNERAL PLANNER
“Funny. Gifted. Intelligent. Lynn Isenberg reminds me of me.” - Alan Zweibel, author, screenwriter & playwright, collaborator with Billy Crystal on “700 Sundays”
Maddy Banks has dreamed of having a successful business since she was a young girl. When other girls were reading fairy tales about princesses, Maddy was begging her parents for a subscription to the Financial Street Journal. She has brilliant ideas and a business degree to back them up, but so far entrepreneurial success has been elusive. Most recently, her old college nemesis, Derek Rogers, has beaten her latest venture to market, leaving Maddy frustrated and out of ideas.
Her professional problems are pushed aside when she gets the heart-breaking news that a good friend has suddenly died. While enduring a canned eulogy delivered by a clergyperson who never knew her friend, Maddy realizes the importance of a personalized ceremony to honor the life lost and comfort the living. Isn’t there a business that fulfills this need?
Looking for a distraction from her grief, Maddy works on a business plan for Lights Out Enterprises! – a company that will create unique and unconventional pre-planned funerals that celebrate life. With the guidance of her entrepreneurial Uncle Sam, she embarks on the journey to turn her ideas into reality.
When Madison gets enough money for the start-up costs from handsome venture capitalist Victor Winston, Lights Out! takes off. Maddy starts flying all over the country to meet the demands of her growing client list. For Maddy, fulfillment has always equaled professional success, something that Lights Out! may finally provide.
Everything comes to a screeching halt when new government legislation (with the suspicious involvement of Derek Rogers) forces Maddy to pull the plug on Lights Out! Devastated by another loss, Maddy retreats to Clark Lake near her hometown of Ann Arbor, Michigan to figure out what her next move will be-no Financial Street Journal, no business plans, no distractions.
For the first time in years, Maddy forces herself to deal with her personal and professional losses and figure out what she really wants out of life…and in an unexpected grassroots come-back discovers that self-worth caps net-worth any day.
Isenberg’s penchant for blurring the lines between reality and fiction has paid off. The Funeral Planner launched the real life business of Lights Out Enterprises with a notable advisory board of high stakes entertainment professionals as well as a spin-off company called Fashion Therapy, all inspired by the novel. Reality may be at the root of all fiction, but in this case, fiction has clearly spawned reality.