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This guide is geared towards authors who want to leverage every aspect of their non-fiction and to a lesser extent, fiction print books.

Written by a professional from the movie industry the concept of branded content in your work and branded entertainment is brilliantly explained and explored in depth. How you approach and pitch to potential sponsors is quite fascinating and a real insight into how books and branding can be combined. This approach to leveraging your book ideas is both motivating and inspiring.